Why Is Opting Out of Online Tracking My Problem?
Privacy has been an Internet issue since before businesses could track on-line behavior. Opt-in was always the net-user preferred method, but business didn’t listen. With the rise of script and content blockers, and better control over cookies and other objects , business is losing the upper hand. The hint of “Do-Not-Track regulations” may be adding to the pressure to do something right.
I for one have become numb to advertising, except for the crap that autoplays on a DVD or the TV ads that are so annoying or offensive that I would rather change channels or shut off than suffer through it.
There are some ads, however, that I enjoy watching. Ones that are creative, imaginative, and entertaining. Ads that draw my attention instead of assail it. Advertising agencies are going to have to do a lot more of that sort of thing because the bruit force method is no longer working. Not with me at least.
Read the Article at HuffingtonPost
- Lawmaker introduces online do-not-track bill (macworld.com)
- Advertisers Urge FTC To Stick With Self-Regulatory Model (techdailydose.nationaljournal.com)
- FTC Internet Privacy Proposal Slammed By Ad Industry (informationweek.com)
- Track Me Not (technologyreview.in)
- Who’s Watching You Surf? (foxnews.com)
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